Live Cotton Candy Art for VMX at the Orange County Convention Center
Creating an interactive guest experience for the Festival of the HeArts
Sky Candy provided live cotton candy service for the Festival of the HeArts at VMX 2025, held at the Orange County Convention Center in Orlando.
Located within the event’s immersive Art District, the cotton candy experience gave veterinary professionals a playful place to pause, connect and enjoy something created live during the convention.
Rather than serving a standard packaged snack, our team transformed cotton candy into an interactive part of the attendee experience.
The Festival of the HeArts brought art, music and interactive experiences into the VMX convention environment.
The Experience
Sky Candy served freshly made cotton candy from an on-site event cart within the VMX Art District.
Guests could stop between convention activities, watch the cotton candy take shape and leave with a memorable treat. The live preparation added movement, color and personality to the space while creating a natural opportunity for attendees to gather and interact.
The activation was designed to support the larger event experience by providing:
Live entertainment through the creation process
A colorful and highly photographable treat
An approachable conversation starter
Efficient service for convention attendees
A memorable break within a busy conference schedule
More Than Food Service
At a large convention, food service often needs to do more than satisfy hunger. It can also help shape the atmosphere of a space, encourage guests to stop and create a moment they remember after the event.
Live cotton candy works especially well for art districts, lounges, sponsor experiences, and other convention areas where organizers want attendees to slow down and engage.
For VMX, the cotton candy experience fit naturally within the Festival of the HeArts theme. The product itself became part of the creative programming rather than feeling like an unrelated concession.
More than Catering
Deepen the impact of your creative programming
Featured by Event Marketer
The VMX Art District and its cotton candy experience were included in Event Marketer’s coverage of the conference’s immersive Festival of the HeArts programming.
The feature highlighted how VMX extended its creative theme throughout the attendee experience, including art installations, interactive activities and cotton candy within the Art District.
Service worth talking about
VMX Cotton Candy Gallery
Scenes from the Festival of the HeArts
Designed for a High-Traffic Convention Environment
Serving guests inside the Orange County Convention Center requires more than arriving with a cotton candy machine.
Sky Candy coordinates the practical details needed to operate professionally within a convention environment, including service planning, equipment requirements, staffing, load-in logistics, and communication with event production teams.
Our Orlando-based team regularly provides cotton candy experiences for:
Trade shows
Conventions
Brand activations
Corporate events
Sponsor lounges
Booth traffic programs
Conference receptions
Multi-day events
Depending on the event, Sky Candy can provide live cotton candy art, custom logo cotton candy, branded carts, or high-volume service designed to keep lines moving efficiently.
Additional Breakout Cart Experiences
In addition to the main Festival of the HeArts activation, Sky Candy provided breakout carts for other areas of the VMX conference.
Providing multiple carts across the conference required coordinated staffing, equipment planning and service schedules. It also gave VMX the flexibility to extend the guest experience beyond the primary Art District activation.
The breakout carts demonstrate Sky Candy’s ability to provide:
Multiple service locations within one conference
Custom signage for individual event areas
Coordinated staffing and equipment
Consistent presentation across separate activations
Service formats tailored to different guest experiences
Animal Cotton Candy Break!
Our shaped cotton candy art served 500 people in one hour through multiple branded carts, each featuring a different animal.
Custom Signage and Event Integration
Custom signage gave each breakout cart its own identity while maintaining a polished and consistent presence throughout VMX.
For conferences with multiple programs, lounges or sponsor areas, Sky Candy can adapt cart signage, menu presentation and service details to support the theme or purpose of each location.